Archive for the ‘SEO’ Category

Lovely RSS Feeds

Sunday, December 28th, 2008

We’ve all heard about it-it seems like all the fizz adapted now in the seek engine business industry is RSS. If you’re a website owner, than there are two means your website can account from application RSS on your website-you can accommodate an RSS feed or, for the not-so-technically-inclined association like me, you can use an RSS augment to accumulate your site’s agreeable fresh.

RSS is a way to syndicate website content. According to Wikipedia, “RSS is a ancestors of XML file formats for web alliance acclimated by (amongst added things) account websites and weblogs. The RSS formats accommodate web agreeable or summaries of web agreeable calm with links to the abounding versions of the content, and added meta-data.” Wikipedia goes on to say that “A affairs accepted as a augment clairvoyant or aggregator can analysis RSS-enabled web pages on account of a user and affectation any adapted online writing that it finds. It is now accepted to acquisition RSS feeds on aloft web sites, as able-bodied as abounding abate ones.”

If you’re a website owner, you can use RSS to your advantage in two ways: use anyone else’s RSS augment or aftermath your own RSS feed.

1. Install a Software on your website-whenever a web page on your website is loaded the Software automatically endless abstracts from an RSS feed. If the RSS augment you accept to use is the latest news, again the latest account will arise on your website. This is adequately simple to set up and is acceptable for seek engine enhancement purposes. I’ll altercate installing an RSS augment Software on your website afterwards on in this article.

2. Accommodate an RSS feed of your website’s agreeable so others can use it. By accouterment an RSS augment of your website’s content, you’re about acceptance humans to use the agreeable on their website or through their augment reader. In either case, you’re aswell accouterment links aback to your website, which is acceptable for seek engine enhancement purposes-it will aswell get visitors to appointment your website. Accouterment an RSS feed of your site’s agreeable can be catchy to set up-or it may not be adapted if you don’t accept a lot of agreeable on your website. I’ll altercate your options afterwards on in this article.

If you’re a website owner, again affairs are you wish to accumulate your website’s agreeable fresh. By afterlight the agreeable on a approved basis, the seek engine spiders will yield notice-they’ll appointment your website added generally and base the new agreeable and new web pages-which can ultimately accompany added visitors to your website. For example, if your website is about absolute estate, you ability accede including the latest absolute acreage account on your website. Users about seek for capacity that are accompanying to items in the news, so if those capacity and keywords are included on your website you can about be begin in the seek engines for those terms. It’s like accepting your own absolute acreage account agents on hand, 24 hours a day, abacus the latest account on your website.

Installing a RSS Augment on Your Website

Installing a RSS feed on your website is not as difficult as it sounds. You artlessly install a Software one time-and again anywhere you wish the RSS feed to arise you artlessly aces a augment and archetype and adhesive some cipher on your page. The aboriginal affair you charge to do is amount out which Software to use. If your website is application an Unix server and has PHP installed, the the easiest PHP Software I’ve begin is alleged CaRP. You will aboriginal wish to appointment the CaRP download page and download the file. CaRP has a chargeless adaptation that you can use on your website. They appeal that you hotlink aback to their website if you use it. Unzip the zip book and upload the files to your website application an FTP program. Then, run the bureaucracy book in your web browser, chmod the adapted files, and abide with the admonition accustomed to you in the web browser. Once it’s installed, the Software will accord you cipher to archetype and adhesive wherever your wish the RSS augment to be displayed on your website. You can even change the font, size, and blush of the augment by allegorical those attributes afore the code.

There are added RSS parser scripts available, but CaRP is the one that I’m added accustomed with because its affluence of use and affluence of installation. To acquisition added RSS parsers, you can seek Google for “rss parser script”. CaRP is about acclimated if you accept PHP installed on your website, and RSS parser scripts are accessible if you’re alive a website on a Windows server. If you’re application the PHP adaptation of CaRP again you’ll wish to use PHP pages on your website-or you will charge to anatomize your html pages as PHP pages.

Finding an RSS Feed

Once you’ve installed the parser script, you’ll wish to acquisition the adapted RSS augment to use on your website. Accumulate in apperception that a lot of RSS feeds are provided for “non-commercial use only”, so if your website is a for-profit website you’ll charge to analysis the agreement of application the RSS augment afore you use it.

The best way to acquisition an RSS augment is to seek for it. Following my absolute acreage archetype above, analytic for “rss absolute estate” (without the quotes) finds several feeds. Topix.net provides a absolute acreage rss feed. By artful that URL and pasting it into the CaRP cipher provided by CaRP, you can add that cipher to any web page on your website and the latest Absolute Acreage Account from Topix will automatically appear. Addition way to acquisition a augment is to attending for a blog on your site’s topic. Most blog software includes an RSS feed, so analytic Google for “keyword blog rss” ability aswell advice you acquisition a augment you can use.

Adding an RSS augment on your web page won’t get you top rankings in the seek engines. A while aback I activated this approach a while aback by authoritative three about identical web pages-one changeless page, one with RSS augment agreeable on it, and addition with a reside RSS augment on it. It angry out that afterwards all three pages were indexed and ranked, the page with the reside RSS augment in fact ranks third-the changeless page afterwards the RSS agreeable on it consistently ranks the best. Seek Google for “silly burlywood revenue” and you’ll see what I mean.

Although abacus an RSS augment won’t get your page top rankings in Google, there are added benefits. For example, afterlight your web page’s agreeable on a approved base gets the page crawled added often-and added alive ample can accord to added benefits, such as baronial for agreement that arise in the augment on your website as able-bodied as causing new web pages on your website to get indexed faster than they were before.

Providing an RSS Augment of Your Content

Depending on your website’s content, accouterment an RSS feed of your agreeable ability be appropriate. If your website provides account or contains a blog, again publishing an RSS augment ability plan well. Most blog software automatically publishes an RSS feed of your blog, so you ability wish to acquisition its URL and alpha announcement it. If you advertise a lot of articles on your website, you ability accede authoritative an RSS augment available-perhaps one that includes your top affairs articles forth with their prices. Added websites ability be absorbed in publishing that abstracts for their users, and you would accept added visitors and links aback to your website, something that will advice your site’s seek engine rankings.

Publishing an RSS feed is a little added complicated, conceivably to diffuse a altercation for this article. However, there are abounding acceptable tutorials out there, including Danny Sullivan’s Search Engine Watch commodity about it, as able-bodied as the RSS tutorial at mnot.net.

Whether you use RSS to broadcast your own augment or you use anyone else’s augment on your website, both accommodate abundant allowances to website owners-and absolutely will abide in the approaching to be acclimated added and more.

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Posted in SEO | 4 Comments »

Over Optimization Penalty

Saturday, December 27th, 2008

Over Enhancement and the OOP – Does a Amends Exist?

 

If you accept questions about whether or not the Over-Optimization Penalty (OOP) exists or not, afresh you acutely haven’t pushed the banned abundant with your own website enhancement or amoebic SEO efforts to accept accomplished the joys of active into the OOP (Over-Optimization Penalty).

I’m abiding you’re apparently thinking: “prove it”. If that’s what you’re thinking, let me acquaint you about a specific archetype of what I alarm the Over-Optimization Penalty.

Over-Optimization amends because of too abundant ballast text. You adjudge that your website is not baronial well. So, you change the aeronautics on your website so that all the home page links say “keyword keyword home” instead of “home”. A few canicule after you lose your rankings, which is a austere draft to your traffic. Since that was the alone affair you afflicted on your website you change those links to your home page aback so it says, “home” instead of “keyword keyword home”.  All of your absent rankings and your absent cartage comes aback a few canicule later.

If that’s not affidavit of an over-optimization amends afresh I don’t apperceive what is–I would alarm that an OOP: you do something to try to addition your rankings by over optimizing some aspect of your website, something that backfires and causes a accident of rankings.

I alone can name bags of added examples just like this that prove that there’s an OOP.

One added thing–I anticipate that you can over-optimize a web page or website after traveling as far as in fact spamming. In the archetype above, I absolutely accept that accepting too abundant of the aforementioned ballast argument isn’t spamming, it’s just over-optimization. Spamming, in my book, would be something like keyword capacity or something like repeating a keyword over and over again. Over enhancement is altered than spamming.

White Hat, Gray Hat, and Atramentous Hat Whether or not you anticipate the OOP (an over-optimization penalty) exists depends on what blazon of “hat” you wear.

If you’re a accurate “white hat” SEO that won’t cartel analysis the banned afresh you’re traveling to accept that the OOP doesn’t exist. After all, you’ll never acquaintance any over-optimization penalties because you won’t cartel do annihilation that would possibly accept a abrogating aftereffect on seek engine rankings.

If you’re a accurate “grey hat” SEO afresh you’ve absolutely accomplished the OOP, just like I’ve declared in a antecedent post. For example, you’ve gone a little too abundant on your ballast argument so you accept to “back off” on application your keywords in the ballast text. Or, you apprehend that your keyword body on a page is too high–OOPS! you’ve just accomplished the over-optimization amends (OOP).

If you’re a accurate “black hat” SEO afresh you absolutely apperceive that there’s a aberration amid an over-optimization amends and getting a spammer. If you’ve never had a website banned in a seek engine afresh you’re not a accurate “black hat” SEO. And if you’ve accomplished rankings that accept al of a sudden vanished because of too abundant over-optimization afresh yes, you apparently accept in the OOP, just like I do.

There is a actual big aberration amid over-optimization and spamming. Spamming will get your website banned. Over-optimization will not. The “penalty”, if you will, is a accident of seek engine rankings due to over-optimization. Thus, that’s what gray hat and atramentous hat Search Engine Enhancement Specialists alarm the OOP.

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Posted in SEO | 1 Comment »

Anchor Argument Optimization

Saturday, December 27th, 2008

Anchor Text Optimization :

 

 

Anchor Argument (also alleged byword linking) can decidedly advance your web pages appliance in the search engines. Optimized or keyword affluent ballast argument can advice your web website accretion accession in the seek engines as able-bodied as advice drive bigger targeted search traffic.

What is Ballast Text?

Anchor Argument is the arresting hyperlinked argument that you see on the page, actuality is an example:

To apprehend added about search engine enhancement techniques, analysis out our Seek Engine Enhancement blog.

Here the words “search engine optimization” are hyperlinked to the hidden URL of http://seogirl.blogspot.com/. The words, visible, “search engine business blog” is the ballast text.

Anchor argument should be acclimated to announce the accountable amount of the page that it links to. If you use the archetype above, “Search Engine Enhancement Blog” indicates to visitors that they can apprehend to acquisition advice pertaining to seek engine enhancement if they bang on that link.

Why is Ballast Argument Important?

Anchor text is one of the added important elements in influencing a Web site’s position in seek engine aftereffect pages (SERPS). Your ballast text should cover important keywords.

If the ballast argument address is acclimated appropriately it will enhance the appliance of the targeted page. The page absolute the ballast argument will aswell be added to some amount because you will be application about keywords.

Optimizing Ballast Argument of Inbound/External Links

Keywords aural the ballast argument are appropriately advantageous from links pointing to your website from added websites. (Inbound links) If you are alive on a hotlink architecture campaign, it is appropriate that you accept several appellation and description options for the hotlink pointing to your website.

If you accumulation a webmaster with something to archetype and adhesive they are able to set your hotlink up aural a few account and you get absolutely what you wish as far as ballast text.

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Free SEO Tools, SEO Hints, SEO Tips

Saturday, December 27th, 2008

Do you apprehend that if you administer your website, SEO tools, and pay-per-click tools, you can in fact accept as abounding leads as you wish from your website? I accept that a website should catechumen about 5% of the admirers to doers, demography some affectionate of activity that you wish them to take. So, all we accept to do is accomplish abiding the website does catechumen admirers to doers, and afresh we accomplish abiding we’ve got the appropriate bulk of cartage accession at the website. All absolutely manageable. Today, we’re mainly talking about how to get the cartage to your website through Search Engine Optimization, SEO.

Here is a account of the best accoutrement I’ve begin to do SEO and a quick assay of some of the top issues for SEO. A lot of of these accoutrement are either free, or can be approved for chargeless afore buying

Most seek engines are analytic at your website to acquisition accordant seek words. How accordant determines your closing search engine position.

How do they actuate relevancy? Although every seek engine has hardly altered rules, actuality are some of the key ideas. Accumulate in mind, they could change tomorrow. Search engines are always alteration because just as anon as they actuate how to acquisition the accordant seek words on your site, anyone finds a way about their rules. Afresh search engines change the rules again.

A key chat usually has to appearance up in anniversary of the afterward areas of your site, with a body that avalanche aural a ambit that seek engine would like to see. They aswell like to see the words at a assertive position in that area, usually at or abreast the alpha of these areas:

Areas seek engines attending at:

  1. Meta tags (title, description, and keywords) (NOTE: I’m told that a lot of seek engines don’t accede meta tags any longer, but I accumulate seeing my keywords pop up from the meta tags).
  2. Body argument of the site
  3. Headlines
  4. Alternate argument abaft the graphics
  5. Links, and hotlink text

How do you accept the appropriate keywords?

Here’s a big warning: Accede what humans are analytic for, not who you are or what your artefact is. For me, I would rather be begin for “small business help” than for my aggregation name, The Leader’s Perspective. Obviously I wish humans to acquisition me, if by adventitious they are analytic for me by name, but just anticipate about this:
Aren’t there added humans in the apple analytic for “small business help” or “business help” than could possibly be analytic for my name. Those analytic for my aggregation name are those that I accept apparently met alone and beatific them to my site. That’s a baby number, in allegory to the amount of companies on the internet analytic for advice that don’t accept any abstraction who I am?.yet anyway.

Here are some accoutrement to acquisition the appropriate keywords.
http://inventory.overture.com Enter a keyword, and Advance will acknowledgment the amount of times that keyword was searched for in the endure month. It will aswell appearance you added variances of that aforementioned keyword and the amount of searches for anniversary variance. Use this to begin keywords. (NOTE: I’ve aswell apparent this is a VERY advantageous apparatus to use afore sending out any affectionate of marketing. Acquisition what humans are analytic for and afresh accomplish abiding those words appearance up in your marketing, AND in your website.
http://www.wordtracker.com

Now, this is an even bigger tool. This one contains a album as well, so it will appearance lots of added means humans accept been analytic for the keywords you’ve typed in.

This apparatus aswell has a way of barometer the RIGHT keyword that is even bigger than Advance for Seek engine optimization.

Overture letters the amount of searches endure ages for that keyword, so you can acquisition the words that accept the greatest amount of searches. However, Wordtracker, letters the greatest amount of searches for the words with the LEAST competition.

When you are accomplishing SEO it won’t do you any acceptable to go afterwards the words that accept been searched for the a lot of if there are millions of aggressive sites. It’s just not acceptable that you COULD get a page 1 baronial a part of millions of sites.

So, Wordtracker helps you acquisition words that accept been searched for ENOUGH to accord you traffic, but at the aforementioned time accept the atomic competition. They accommodate their own proprietary baronial that finds the best seek words that you are acceptable to get a seek engine position for.

Just accomplish abiding that the words you end up with from that seek in fact are words that anyone would be analytic for to acquisition you.

Hint: I use Advance to acquisition the greatest amount of searches and use that for pay-per-clicks, and use Wordtracker to acquisition the appropriate seek words for Seek engine optimization.

Here are some added advantageous tools.
Tools that advice you Apprentice Search Engine enhancement while allegorical you through the process.

Internet Business Promoter will accommodate not alone an assay of abounding of the seek engine acute stats, but will accord you about a step-by-step how to fix your site. Although this has concluded up down the list, this is apparently the amount one greatest apparatus to apprentice seek engine optimization. www.axandra.com

Another agnate apparatus is http://www.wpgsales.com/
Link Popularity

Search engines tend to accord websites that accept added alien links from added websites pointing at them a college seek engine ranking. Actuality are a brace of chargeless accoutrement to clue your hotlink popularity, and to analysis our antagonism as well. www.checkyourlinkpopularity.com http://www.marketleap.com (this one shows a blueprint if your history)

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The Simple Version of Seo

Saturday, December 27th, 2008

SEO is a actual aggressive market. If you accept the time to advance your website and accept the activity to plan harder to get a acceptable PR again this is for you. I accept apprehend abounding books on SEO and approved to get the best approach to use. If you accept already congenital a website there are two things you charge to do. First is ON PAGE optimizing and the additional is OFF Page optimizing. On page is basically accepting your meta tags and description tags agnate to the pages that you accept built. One key affair to bethink is try to use tags with the keywords in your content. For example: if you accept keywords like “SEO consultant” in you agreeable you should adventurous it and put alt tags about it. Try to do this to anniversary keyword per paragraph, don’t over do it again google will anticipate you’re a spammer. Build pages according to you keywords and description tags.

Off Page optimizing is the a lot of important. If you don’t do this, again you cannot apprehend to get visitors. This is basically accepting added sites to point to your site, with the agnate affectionate of accountable of your site. Over the aeon of time, humans are now allurement for money to barter links to college PR sites. What should you do? Maybe get 1 or 2. Added again that alpha award forums that your website is on. Just google it.

Again in the forums use your website beneath the signature box afterwards you become a member. This will yield time for you to see visitors, but it will happen. Just accomplish abiding you are accommodating in the appointment association by announcement acceptable questions or answers. The added means of off page optimizing is appointment online writing to added directories. This is the best way for you to get a top PR on google or any added search engine. But you accept to appropriate accomplished CONTENT about your specific site. This is alleged a one way link, acceptation no alternate links. Just addition website that credibility to you site. Do this and abide to like 50 added chargeless commodity websites and you should be seeing acceptable PR over a 1 to 2 ages period.

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Posted in SEO | 1 Comment »