Over Optimization Penalty

Over Enhancement and the OOP – Does a Amends Exist?

If you accept questions about whether or not the Over-Optimization Penalty (OOP) exists or not, afresh you acutely haven’t pushed the banned abundant with your own website enhancement or amoebic SEO efforts to accept accomplished the joys of active into the OOP (Over-Optimization Penalty).

I’m abiding you’re apparently thinking: “prove it”. If that’s what you’re thinking, let me acquaint you about a specific archetype of what I alarm the Over-Optimization Penalty.

Over-Optimization amends because of too abundant ballast text. You adjudge that your website is not baronial well. So, you change the aeronautics on your website so that all the home page links say “keyword keyword home” instead of “home”. A few canicule after you lose your rankings, which is a austere draft to your traffic. Since that was the alone affair you afflicted on your website you change those links to your home page aback so it says, “home” instead of “keyword keyword home”.  All of your absent rankings and your absent cartage comes aback a few canicule later.

If that’s not affidavit of an over-optimization amends afresh I don’t apperceive what is–I would alarm that an OOP: you do something to try to addition your rankings by over optimizing some aspect of your website, something that backfires and causes a accident of rankings.

I alone can name bags of added examples just like this that prove that there’s an OOP.

One added thing–I anticipate that you can over-optimize a web page or website after traveling as far as in fact spamming. In the archetype above, I absolutely accept that accepting too abundant of the aforementioned ballast argument isn’t spamming, it’s just over-optimization. Spamming, in my book, would be something like keyword capacity or something like repeating a keyword over and over again. Over enhancement is altered than spamming.

White Hat, Gray Hat, and Atramentous Hat Whether or not you anticipate the OOP (an over-optimization penalty) exists depends on what blazon of “hat” you wear.

If you’re a accurate “white hat” SEO that won’t cartel analysis the banned afresh you’re traveling to accept that the OOP doesn’t exist. After all, you’ll never acquaintance any over-optimization penalties because you won’t cartel do annihilation that would possibly accept a abrogating aftereffect on seek engine rankings.

If you’re a accurate “grey hat” SEO afresh you’ve absolutely accomplished the OOP, just like I’ve declared in a antecedent post. For example, you’ve gone a little too abundant on your ballast argument so you accept to “back off” on application your keywords in the ballast text. Or, you apprehend that your keyword body on a page is too high–OOPS! you’ve just accomplished the over-optimization amends (OOP).

If you’re a accurate “black hat” SEO afresh you absolutely apperceive that there’s a aberration amid an over-optimization amends and getting a spammer. If you’ve never had a website banned in a seek engine afresh you’re not a accurate “black hat” SEO. And if you’ve accomplished rankings that accept al of a sudden vanished because of too abundant over-optimization afresh yes, you apparently accept in the OOP, just like I do.

There is a actual big aberration amid over-optimization and spamming. Spamming will get your website banned. Over-optimization will not. The “penalty”, if you will, is a accident of seek engine rankings due to over-optimization. Thus, that’s what gray hat and atramentous hat Search Engine Enhancement Specialists alarm the OOP.